If your site does not appear on the first 5 pages of Google, it might as well not exist.
If you spend a lot of time in the World Wide Web you’ve probably heard of SEO (or Search Engine Optimization). SEO is the process of increasing the quality of traffic to a website from a given search engine.
Studies have shown that the majority of internet users scan search results for relevancy top to bottom, left to right and rarely search past page five. Therefore, the higher your site is ranked in the search results, the more likely it is going to have visitors.
Depending on the ranking of your site, you may be missing valuable traffic and leads.
How to have a Successful SEO Campaign:
1Set Goals
SEO is an on-going process of discovery to drive organic search traffic to your site. The end goal is to (a) increase traffic, (b) generate leads and (c) close more sales. But without specific goals along the way, a successful SEO campaign is next to impossible. An example of a specific goal can be as straightforward as “to increase the traffic from organic searches by 20% over the next two months.”
Get the Right Keywords
SEO is not about finding your brand title, if the user is searching Google for your brand, they already know about you. The goal is to choose in-demand generic keywords that a user may use to search for a product or service that you offer. Which keywords might your potential clients search to find you? Are you on the first 5 pages for that keyword? What kind of competition do you have?
Target your Content
If you are on the first page of Google it is very likely that you will see an increase of visitors to your website – which is great! The next step is encouraging conversions. Conversions are actions that you want your visitors to do. It can be anything from a specific time spent on your website, pages visited, forms filled out, items purchased or appointments booked. You do this with content.
Websites with lots of keywords but no informative or interesting content will cause the visitor to skim over your site and return back to the search engine for a better fit. What makes your company better than your competitors? Why should they choose you when they have 10 other choices on the first page of Google alone? Your content should clearly answer these questions for the reader.
Track Your Results
Sign up with an analytics software to track visits to your site, hits to your landing pages and goal conversions. By tracking your results, you can know if your campaigns are actually working, which keywords are effective and which pages are generating the most conversions.
Repeat
SEO is an ongoing process with long term goals. When your competitors see that you are passing them in ranking they will fight back. As your optimizer, LOGIX will keep working to maintain or better your rank. Think of Google as a stream where you have to constantly swim upstream to get to your SEO goals. If you stop to rest for a moment, the stream will push you backwards and you have to swim the same distance twice. With monthly reports, you can feel confident that you are getting results!
LOGIX consultants aide you in achieving a higher ranking by considering how search engines calculate and organize data while assessing how it relates to your site specifically.
We provide services such as content modification, specialized keywords, structural reconstruction and recoding to fix the problems that prevent search engines from positioning your site
Through a process of optimizing your pages and carefully tracking their progress, your page will have the right balance of keywords and content to bring the kind of traffic you want – allowing for an earlier return on your investment (ROI).
Interested in knowing where you rank?
Fill out this form for more information on how SEO could benefit your business.
